Data Analysis for Decision Making:
Use data analysis to gather critical business insights, identify market trends before your competitors, and gain advantages for your business.
About this course:
In our information age, companies have access to unprecedented amounts information on customers–their behaviors, interests, and buying habits–and the markets in which they operate.
Being able to analyze that data has become a critical skill for decision makers at every level of an organization.
Today’s firms use data to detect market movement before it becomes a fully-fledged trend, helping them to stay ahead of the curve, tailor products and services to specific customer segments, determine when and when to enter markets, and differentiate themselves from competitors.
What you’ll learn?
In this course, you will learn how to unlock the value of data to create and grow an organization.
You will gain the analytical tools necessary to confidently describe the current state of areas critical to your business, predict the likelihood of an event occurring, compare two or more approaches to a business challenge, and determine if a phenomenon you are seeing is coincidence or a genuine insight. By the end of this course, you know how to make data-driven decisions to find advantages and stay competitive.
What you’ll be able to?
- How to separate randomness from truly correlated and potentially causative variables.
- How to determine if certain variables (e.g., your firm’s spending on advertising or sales personnel) are related to or are driving other variables (e.g., your sales).
- How to generate forecasts of future demand, and how trends, seasonality, and extreme events, along with random noise impact our ability to predict the future.
- How to effectively visualize these relationships using the latest in data visualization tools.
Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine.
While EdX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations.
EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
What are the Data Analyst Jobs?
The functions of the data analyst are essential at almost every type of business or organization.
The reports and key findings drive decision making and help companies stay on top of business operations, product development, competitors, strategy and much more.
The broad application of the data analysis role means high demand for experts in almost every job market.
How much Data analyst salaries:
A recent search on Indeed.com listed over 7,000 open job positions for data analysts in the United States. Indeed.com estimates the average salary at $70,106 per year with a high of $152,000.
There is no question that the data analyst enjoys job security, a competitive salary and a host of options in terms of locations and companies.