Fundamentals of digital marketing


Learn the fundamentals of digital marketing, and help grow your business or career.

About this course

Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.


Modules: 26
Hours: 40


  • IAB-accredited
  • Video tutorials
  • Unlimited access
  • Recognised certification

Why get certified

Improve your CV

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Find a job

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Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.

Grow your career

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Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

How it works

Complete all 26 modules
Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.

Take the final exam
Pass the final 40-question exam and get certified.

Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.


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